Ukrainian Brands Actively Enter Global Markets and Expand Their Presence

Ukrainian companies, despite the challenging conditions of wartime, are demonstrating dynamic expansion in foreign markets. Most of them began their expansion in neighboring countries, particularly Poland and Romania, but many brands have also chosen atypical countries for scaling up.

This is reported by AgroReview

Geography of Ukrainian Companies’ Expansion

One of the leaders in logistics, the company “Nova Poshta,” started its international activities by opening its first branch in Warsaw. As of May 2025, the network is already operating in 16 European countries and is preparing to enter the U.S. market.

The Lviv Croissants café chain is also actively exploring new markets. The company’s establishments are already operating in Poland, Slovakia, the Czech Republic, the USA, France, and even South Korea.

The producer of natural fruit snacks, Bob Snail, has two stores in Poland and exports to 39 countries worldwide, including Australia.

Ukrainian Brands in the World: New Horizons

The G×Bar beauty salon chain continues its international expansion, operating in 13 countries, including Spain and the United Arab Emirates. Recently, the Namelaka pastry shop opened in the Emirates.

The well-known clothing brand TTSWTRS has launched a store in the capital of Austria — Vienna.

Meanwhile, the !Fest holding has opened over 30 new food establishments in countries including Poland, Moldova, Romania, Hungary, Slovakia, Latvia, Lithuania, Estonia, Azerbaijan, Turkey, and El Salvador. Further expansion into Germany, the Czech Republic, Spain, the USA, and Japan is being considered.

The Gunia Project brand is already selling its products in over 14 countries, including the USA, China, Japan, EU countries, and Australia.

The active international expansion of Ukrainian companies indicates the growing recognition of domestic brands and highlights their competitiveness in global markets.