Ukrainian Winemakers Recommended to Focus on Developing the Domestic Market

Domestic winemaking companies plan to activate their activities in the domestic market in the near future. In particular, a series of regional festivals aimed at promoting Ukrainian wine among consumers in the country is expected to take place.

This is reported by AgroReview

Strengthening the Position of Ukrainian Wine in the Domestic Market

The main focus will be on promoting wine products specifically within Ukraine, as the industry currently needs to strengthen its position within the country. To achieve this, winemakers plan to actively participate in specialized events that will help increase the recognition and prestige of Ukrainian wine.

“In the future, we will strengthen our international activities and plan to actively engage in promoting Ukrainian wine primarily in the domestic market, starting this direction by organizing several relevant regional festivals. We will also increase the export potential of more horticultural products, as winemaking products still need to secure their own market.”

Plans for Exporting Horticultural Products

At the same time, the winemaking industry intends to increase the export potential of other types of horticultural products. However, winemaking products are still in the process of forming stable demand in the domestic market, so the main efforts are directed towards its development and gaining the trust of Ukrainian consumers.