Most Popular Car Colors Among Ukrainians in 2025
In 2025, cars in shades of gray emerged as the most sought-after among Ukrainian buyers. According to data from the UkrAvtoprom portal, one-third of new passenger cars sold in the first quarter were gray.
This is reported by AgroReview
The second most popular color was white, chosen by 29% of buyers, while black cars received 17% of the votes. Blue cars accounted for 7% of total sales, and green rounded out the top five most popular colors at 6% of new cars.
Most Popular Car Models by Color
Experts also identified the most popular models for each color segment:
- Gray: Toyota RAV4
- White: Renault Duster
- Black: Toyota Land Cruiser Prado
- Blue: Škoda Octavia
- Green: Renault Duster
Expert Tips on Choosing a Color
Experts advise potential buyers to pay attention to the color of the car, as it can affect resale value. Cars in white, black, silver, blue, or red are considered the most desirable and are often referred to as “timeless.”
Additionally, a specialist recently named four models to avoid when purchasing. In particular, the sales and marketing director from CFR Classic noted that caution is warranted with the Jeep Grand Cherokee, Nissan Juke, Chrysler Sebring, and Smart ForTwo due to their unreliable engines.